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Marketing for Hospitality and Tourism (Paperback) | Book

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100 in stock


Marketing for Hospitality and Tourism

  • Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses.
  • Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
  • These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course.
  • Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends and hands-on application assignments.

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100 in stock

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